Andrew Goodwin noted that music videos demonstrate genre characteristics for example a R&B Singer would include Material items like a car or a expensive watch, a pop group would include a big dance performance.
He also found that there is a relationship between the lyrics and visuals and music and visuals Either amplifying or contradicting the music.
Thirdly he discovered The record company will demand close-ups of the artist so that the audience can familiarise with artist.
Goodwin then went on to discovered that in music videos there is many references to the notion of looking within screens, mirrors and telescopes and particularly voyeuristic treatment of the female body.
Finally Goodwin found that there is many intertextual reference to films, TV programmes, and other music videos.
Beyonce - Crazy In Love Theory Analysis
This music video demonstrates Goodwin’s theory of voyeuristic treatment of the female body well as the opening shot is of Beyonce walking along a street, the camera gets all angles of her body, including a long shot of her behind
The sexual dance moves towards the end of the song are made even more noticeable to the audience by a close up shot on that particular area of the body
Water is used to make Beyonce seem sexy standing under the rain dancing sexually. Her body is in black so you can only see the outline of her body this shows off her shape and curves.
Also his discovery of genre characteristics is clearly demonstrated as material items like cars are used. But also elements of pop characteristics are demonstrated as Beyonce is seen dancing in a group. This reinforces Goodwin’s theory.
Other aspects of Goodwin’s theory are correct intertextual reference to films, TV programmes, and other music videos are used in the lyrics of Crazy in Love
“The pocket is still fat like Tony Soprano” this is another theory that correlates to the music video.
“Crazy and deranged” are other lyrics within the song this shows a relationship between the lyrics and visuals and music and visuals, supporting Goodwin’s theory as Jay-Z puts his finger to his head and makes the sign of crazy. Other references are when the lyrics “Best Fur” is used Beyonce is wearing a fur coat.
From analysing Goodwin’s theories against my chosen music video, I have discovered that all of his theories are shown amongst the music video of my choice.
When making my own music video I must follow the theories that Goodwin has suggested to meet the codes and conventions of a music video.
