Thursday 24 September 2009

Music Video Analysis

The Eagles- How Long
This Music Video is in black and white, I think that this is because the eagles are aimed at the older generation as they got together in the late 70’s. Most of the video is performance based this is also due to the older generation, they would prefer to watch a performance of the band rather than a story. The opening of the video shows and set the scene, this looks like it is country based in America, as the Eagles are of the country rock genre. The sun rise represents the start of the video.
The story line is very simple in that the characters are walking across the desert, this related to the song title ‘how long’ will it take to reach civilisation. Many camera angles are used, most are zooms and close ups of the band members this shows their facial expressions and lip movement. Pans across the musicians are also used to show the performance. The performance takes place in an old empty warehouse this adds to the country rock theme. Other scenes are outside a caravan with an old fashioned stereo.

The Who – My Generation 1965
This music video follows the rock genre this is show band members smashing guitars, this fits with the era of the music video. The title of the song ‘my generation’ is portrayed by the smashing of the guitars; this is the only narrative of the video. Most of the video is performance based, this is also due to the older generation, they would prefer to watch a performance of the band rather than a story. The quick cuts and the lack of editing emphasises the old rock effect. This also shows how technology has changed since the 60’s. Also the black and white shows the age of the video.


Tatu- All the things she said 2003
This music video is mainly narrative based the video is about two girls whose sexuality have not been accepted in society. The fence is concept based; the fence isolates the girls from the rest of the world making them the minority. All different ages and ethnic groups are standing motionless, this symbolises that all family and friends are not happy with their choice.
The girls are wearing school uniforms in the video this makes them look young. This makes the audience think that the girls are inferior to the adults standing around the fence.
A pathetic fallacy is used within the video as the whether matches the adult’s feelings over the girl’s choice of sexuality. This shows the girls love for each other to be a negative rather than a positive.
Quick flashing cuts are used to show the frantic actions of the girls trying to break from the fence. Close ups of the girls faces show the passion between the two characters. It takes the focus of the judgmental world around them and only showing that the girl’s opinions are the ones that matter.
Towards the end of the video it starts to snow and the girls are sitting down warming each other. This shows that they have given up begging for approval.

Beyonce – Single Ladies
Information on the music video:
This music video has won awards all around the world including a VMA. The inspiration for the music video came from Gwen Verdon’s performance of “Mexican Breakfast” on The Ed Sullivan Show in June 1969. She’d seen it on YouTube and wanted to see if she could attempt it. Beyonce ‘single ladies’ is a full performance video it is an upbeat dance anthem that is the opposite to other song of Beyonce like "If I Were A Boy."
On "Single Ladies," Beyonce reminds all the women that if their man hasn't made a serious commitment to the relationship, then he can't get mad if she wants to do her own thing: "If you liked it, then you shoulda put a ring on it." This Video is different as Beyonce dances to match the lyrics e.g. pointing at her ring to signify “If you liked it, then you shoulda put a ring on it." This is different because other music videos that i have watched have both performance and narrative. This video however does not need narrative to show the story line.

The video shows Beyonce dancing with two women wearing leotards and High shoes. This represents the upbeat pop song.
Only 7 cuts are used in this video, this makes it seem as Beyonce is dancing continually without stopping. This shows her talent to fans. Only one location is used, this is a plain white room; this is so that it does not take any attention away from Beyonce’s talent of dancing. Different lighting is used so in the chorus is bright and upbeat while the verses are darker. Camera movement is also minimal so that all attention is on the artist. A fun 360 dolly shot. This is used to show a full video of the performance.
Towards the end of the video the music gains more tempo, quick cuts are used; this emphasizes the performance and the energy that is going into the performance.


Paramore-Decode
Decode was the official music video for the film Twilight, as the song was used in the movie. The music video shows shots from the actual film, I am going to analyse Just the music video rather than the film clips. The video is both performance and narrative.
Setting the scene is a forest this is in correlation with the film; a bird’s eye view sets the scene. This then fades into extreme close up of a guitar on a rotating axes, this shows the first part of the performance. Zooms are reverse zooms are used to show all band members, mainly focusing on the main lead singer.
The lead singer is in the middle of the forest and the background is moving behind her. This represents the world moving around her but she is still showing use she is in her own world. A above shot also enforces the opinion of the lead singer being in her own world, because the Ariel shots allows us to see the background with nobody around.
Lots of dolly shots on spinning axes are used this reveals all angles of the characters and band members.

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