Thursday 24 September 2009

Mood Board


This mood board represent our ideas for our music video, The theme of red and black is going to be consistantly throughtout our music video.

Initial Ideas and Time Table



We will also all take it in turns for the filming of the video, using a variety of different camera techniques.
Time management will be important during the course of my A2 media project, as a group we have come up with this timetable which includes tasks which much be done individually as well as group tasks.. All work for the planning of our music video has been included in this timetable:

Paramore- Conspiracy Annotated Lyrics




Digi-Pack Anaysis











Music Video Analysis

The Eagles- How Long
This Music Video is in black and white, I think that this is because the eagles are aimed at the older generation as they got together in the late 70’s. Most of the video is performance based this is also due to the older generation, they would prefer to watch a performance of the band rather than a story. The opening of the video shows and set the scene, this looks like it is country based in America, as the Eagles are of the country rock genre. The sun rise represents the start of the video.
The story line is very simple in that the characters are walking across the desert, this related to the song title ‘how long’ will it take to reach civilisation. Many camera angles are used, most are zooms and close ups of the band members this shows their facial expressions and lip movement. Pans across the musicians are also used to show the performance. The performance takes place in an old empty warehouse this adds to the country rock theme. Other scenes are outside a caravan with an old fashioned stereo.

The Who – My Generation 1965
This music video follows the rock genre this is show band members smashing guitars, this fits with the era of the music video. The title of the song ‘my generation’ is portrayed by the smashing of the guitars; this is the only narrative of the video. Most of the video is performance based, this is also due to the older generation, they would prefer to watch a performance of the band rather than a story. The quick cuts and the lack of editing emphasises the old rock effect. This also shows how technology has changed since the 60’s. Also the black and white shows the age of the video.


Tatu- All the things she said 2003
This music video is mainly narrative based the video is about two girls whose sexuality have not been accepted in society. The fence is concept based; the fence isolates the girls from the rest of the world making them the minority. All different ages and ethnic groups are standing motionless, this symbolises that all family and friends are not happy with their choice.
The girls are wearing school uniforms in the video this makes them look young. This makes the audience think that the girls are inferior to the adults standing around the fence.
A pathetic fallacy is used within the video as the whether matches the adult’s feelings over the girl’s choice of sexuality. This shows the girls love for each other to be a negative rather than a positive.
Quick flashing cuts are used to show the frantic actions of the girls trying to break from the fence. Close ups of the girls faces show the passion between the two characters. It takes the focus of the judgmental world around them and only showing that the girl’s opinions are the ones that matter.
Towards the end of the video it starts to snow and the girls are sitting down warming each other. This shows that they have given up begging for approval.

Beyonce – Single Ladies
Information on the music video:
This music video has won awards all around the world including a VMA. The inspiration for the music video came from Gwen Verdon’s performance of “Mexican Breakfast” on The Ed Sullivan Show in June 1969. She’d seen it on YouTube and wanted to see if she could attempt it. Beyonce ‘single ladies’ is a full performance video it is an upbeat dance anthem that is the opposite to other song of Beyonce like "If I Were A Boy."
On "Single Ladies," Beyonce reminds all the women that if their man hasn't made a serious commitment to the relationship, then he can't get mad if she wants to do her own thing: "If you liked it, then you shoulda put a ring on it." This Video is different as Beyonce dances to match the lyrics e.g. pointing at her ring to signify “If you liked it, then you shoulda put a ring on it." This is different because other music videos that i have watched have both performance and narrative. This video however does not need narrative to show the story line.

The video shows Beyonce dancing with two women wearing leotards and High shoes. This represents the upbeat pop song.
Only 7 cuts are used in this video, this makes it seem as Beyonce is dancing continually without stopping. This shows her talent to fans. Only one location is used, this is a plain white room; this is so that it does not take any attention away from Beyonce’s talent of dancing. Different lighting is used so in the chorus is bright and upbeat while the verses are darker. Camera movement is also minimal so that all attention is on the artist. A fun 360 dolly shot. This is used to show a full video of the performance.
Towards the end of the video the music gains more tempo, quick cuts are used; this emphasizes the performance and the energy that is going into the performance.


Paramore-Decode
Decode was the official music video for the film Twilight, as the song was used in the movie. The music video shows shots from the actual film, I am going to analyse Just the music video rather than the film clips. The video is both performance and narrative.
Setting the scene is a forest this is in correlation with the film; a bird’s eye view sets the scene. This then fades into extreme close up of a guitar on a rotating axes, this shows the first part of the performance. Zooms are reverse zooms are used to show all band members, mainly focusing on the main lead singer.
The lead singer is in the middle of the forest and the background is moving behind her. This represents the world moving around her but she is still showing use she is in her own world. A above shot also enforces the opinion of the lead singer being in her own world, because the Ariel shots allows us to see the background with nobody around.
Lots of dolly shots on spinning axes are used this reveals all angles of the characters and band members.

Music Video Questionnaire

Music Video Questionnaire

I have designed a questionnaire this will help me with decisions about my music video. I will give my questionnaire to a wide range of age groups; this will give me a variety of opinions as different age groups have different opinions.

1. Which element of a music video do you prefer?

Narrative

Performance

2. Would you prefer a

Whole band with drums and guitars

Lead singer solo

3. 1. Which music channel do you prefer?

4. In your opinion, what makes a music video interesting?



5. What type of music video do you prefer?

6. What do you use to view music videos?

Music Channel

YouTube

Other (Please state)


7. What is your favourite music video and why?


8. How often do you what music videos?

Daily

Monthly

Rarely

9. What genre of music do you like to watch in a music video?

Rock

Pop

R&B

Tuesday 22 September 2009

Previous Years Music Video

Previous years Music Video
The Unicorn Video

At the start of the music video stop start motion is used create an old chilling feel. Candles also add to this effect. It creates a chiaroscuro effect as they are the only source of lighting in the image. This scene is a great scary scene however the quick cut that is used does not fit with the theme and the lighting change is too drastic it lessens the old chilling feel. The cut is to a performance of the band playing, this is good as it fits with the chorus of the song. Over lapping of film is used during the performance this allows the audience to see the main artist and the rest of the band. I think that this effect is good in that it creates a ghostly feel as the overlapping film is lighter. The band members are wearing white clothes with light blood stains. The expression on the bands face shows that they are zombies. Towards the end of the video more blood stains appear on their clothes this ad’s mystery as to how this is happening. Leafs on the floor add to the scary effect. In the filming of the performance the camera does not move. Zooms are tilts are used, this shows that the music video is amateur.
A cut to a scene of a church is shown a tilt is used to reveal the characters. All of the footage taken is sped up, this makes the film look old fashioned. The characters are wearing a shirt and tie and the girl is wearing a white lace dress. The dress looks old fashioned and ghostly as her skin tone is similar to the dress colour. The church is part of the old creepy theme.
A cut to a forest of the two same characters is shown the characters are walking in front of the camera this is a very good shot as the audience can see the surrounding. The characters sit on a rug and have a picnic extreme close ups reveal the characters relationship with one another. The strawberry being fed to each other support the theory of the characters relationship.
Towards the end of the video the characters from the story join the band. This represents the ending of the video as the two come together to make the music video whole.

Friday 11 September 2009